River Falls, WI Demographics

The total population of River Falls is estimated to be 16,165 with 7,596 males (46.99%) and 8,569 females (53.01%). There are 973 more females than males in River Falls.
The median household income in River Falls was $72,592 in 2021, which marked an an increase of 1,447(2.03%) from $71,145 in 2020. This income is 97.30% of the U.S. median household income of $74,606 (all incomes in 2022 inflation-adjusted dollars).
Per the latest American Community Survey by the Census Bureau, River Falls sees its highest median household income among householders in the age group of 45 to 64 years old, at $98,972. Overall, the median household income for the city of River Falls stands at $72,592.
In River Falls, the median income for all workers aged 15 years and older, regardless of work hours, was $37,016 for males and $18,907 for females. However, when specifically considering full-time, year-round workers within the same age group, the median income was $60,340 for males and $48,631 for females.
In River Falls, there are just three different racial groups among households. Among these, Two or More Races households report a median household income of $110,343, followed by White households at $72,575, and Black or African American households with a median household income of $43,556.
In 2022, the population of River Falls was 16,609, a 5.37% increase year-by-year from 2021. Previously, in 2021, River Falls's population was 15,762, a decline of 3.12% compared to a population of 16,269 in 2020.
The median age in River Falls, WI is 26.8, as per 2021 ACS 5-Year Estimates. Of the total population, 14.67% were under the age of 15, 39.79% aged 15 to 29, 34.50% aged 30 to 64, 9.54% aged 65 to 84, and 1.49% were 85 years of age and older.
Racial distribution of River Falls population: 92.62% are White, 1.34% are Black or African American, 0.26% are American Indian and Alaska Native, 2.20% are Asian, 0.02% are Native Hawaiian and other Pacific Islander, 0.35% are some other race and 3.21% are multiracial.