Appleton, WI Demographics

The total population of Appleton is estimated to be 75,133 with 37,554 males (49.98%) and 37,579 females (50.02%). There are 25 more females than males in Appleton.
The median household income in Appleton was $73,895 in 2021, which marked an an increase of 4,235(6.08%) from $69,660 in 2020. This income is 99.05% of the U.S. median household income of $74,606 (all incomes in 2022 inflation-adjusted dollars).
Per the latest American Community Survey by the Census Bureau, Appleton sees its highest median household income among householders in the age group of 25 to 44 years old, at $84,032. Overall, the median household income for the city of Appleton stands at $75,262.
In Appleton, the median income for all workers aged 15 years and older, regardless of work hours, was $47,604 for males and $35,748 for females. However, when specifically considering full-time, year-round workers within the same age group, the median income was $61,629 for males and $44,710 for females.
In Appleton, the demographic landscape is diverse, spanning 5 distinct racial categories among households. Among these, Asian households have the highest median household income at $94,122, while Some Other Race households represent the opposite end with the lowest median household income of $33,231.
In 2022, the population of Appleton was 74,511, a 0.46% decrease year-by-year from 2021. Previously, in 2021, Appleton's population was 74,856, a decline of 1.12% compared to a population of 75,707 in 2020.
The median age in Appleton, WI is 36.5, as per 2021 ACS 5-Year Estimates. Of the total population, 19.56% were under the age of 15, 21.29% aged 15 to 29, 44.99% aged 30 to 64, 12.28% aged 65 to 84, and 1.87% were 85 years of age and older.
Racial distribution of Appleton population: 82.57% are White, 3.16% are Black or African American, 0.47% are American Indian and Alaska Native, 7.23% are Asian, 0.03% are Native Hawaiian and other Pacific Islander, 1.68% are some other race and 4.86% are multiracial.