The State of Gig Economy in New Mexico. Statistics and Trends [2022]

The sales and receipts from the gig work in New Mexico have increased over 24% in the last decade. Read along to get more insights on the trends for the rise of the freelance, independent and gig work in New Mexico.
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Updated Dec 12, 2022

The rise of the industrial economy in the 70s had the working population in New Mexico strive to get a full time job with an employer and show up for work. It has been the norm for decades, but if we study the shift in employment statistics closely, there is a big revolution in the making.

The working population in New Mexico is currently witnessing a post-industrial shift into a self dependent economy. Gen Z doesn’t want to fit in the industrial complex and look for flexibility and satisfaction in their job. 

How big is the gig economy workforce in New Mexico?

27% of the small business workforce in New Mexico work as independent workers.

Comparative analysis of gig economy and employment datasets for small businesses suggest a dramatic shift in how working population in New Mexico work: 27% of the small business workforce work as independent workers. In New Mexico there are 129,145 self employed gig workers ( freelancers and contractors ) compared to 346,374 salaried employees in small business payroll ( firms with less than 500 employees).

The gig economy workforce of self employed independent contractors, freelancers, also identified as non employer firms are becoming an important factor in New Mexico. As per the current 2019 NES ( released on June 30, 2022) there are 129,145 gig businesses in New Mexico, up from 120,470 in 2010. 


Year No. of gig workers Receipts ($billion)
2010 120,470 4
2011 121,017 5
2012 120,916 5
2013 119,195 5
2014 121,343 5
2015 121,279 5
2016 122,042 5
2017 124,091 5
2018 125,925 5
2019 129,145 6
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This increase in the gig worker population can be safely related to increase in employment opportunities created by the rise of online platforms such as Uber, Lyft, Airbnb, TaskRabbit.

Which industries contribute the most to the gig economy in New Mexico?

The sector " Professional, Scientific, and Technical Services " contributed the most whereas the lowest contribution came from Utilities sector.

We aim to look at the distribution of gig economy workforce across broad 17 industry levels as defined under NAICS. As per the current 2019 NES ( released on June 30, 2022), there are 9 sectors with more than 10,000 gig workers. The sector " Professional, Scientific, and Technical Services " contributed the most with the number of gig workers as 17,590. The lowest contributor to the gig economy was the Utilities sector with just 123 gig workers across New Mexico. The number of gig "businesses" according to the respective industry sectors is exhibited in the table below.

Exhibit 1


Industry Gig workers in 2010 Gig workers in 2019 Growth Growth (%)
Transportation and Warehousing 4,016 8,500 4,484 112
Administrative and Support and Waste Management and Remediation Services 8,542 10,804 2,262 26
Arts, Entertainment, and Recreation 8,356 10,130 1,774 21
Educational Services 4,015 5,687 1,672 42
Construction 11,419 12,542 1,123 10
Professional, Scientific, and Technical Services 16,536 17,590 1,054 6
Real Estate and Rental and Leasing 12,029 13,050 1,021 8
Accommodation and Food Services 1,977 2,735 758 38
Information 1,608 1,703 95 6
Utilities 100 123 23 23
Mining, Quarrying, and Oil and Gas Extraction 1,283 1,077 -206 -16
Retail Trade 10,890 10,679 -211 -2
Finance and Insurance 3,380 2,933 -447 -13
Health Care and Social Assistance 12,134 11,652 -482 -4
Manufacturing 3,216 2,716 -500 -16
Wholesale Trade 3,573 2,305 -1,268 -35
Other Services (except Public Administration) 15,846 13,018 -2,828 -18
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The next important thing to analyze is change in the gig economy workforce across different industries over the last decade. This analysis will help us determine the true drivers in the rise of gig economy in New Mexico. Analysis of the data suggests that the biggest driver in the gig economy across New Mexico is the Transportation and Warehousingsector. The number of gig workers increased by 112% from 4,016 in 2010, increasing to 8,500 in the data from the current reference year NES 2019. 

For the same time period, the biggest loss of 2,828 was witnessed in the Other Services (except Public Administration) sector. The overall decline in this sector over the last decade was at 18%, witnessing a decrease to 13,018 ( in 2019 ) from 15,846 ( in 2010).

The change in the number of gig "businesses" according to the respective industry sectors over the data analysis of last 10 reference years in NES is exhibited in the table below.


County Gig workers in 2012 Gig workers in 2019 Growth Growth (%)
Bernalillo 39,101 43,264 4,163 11
Santa Fe 15,614 17,159 1,545 10
Dona Ana 12,224 13,662 1,438 12
Lea 3,029 4,202 1,173 39
Sandoval 7,587 8,758 1,171 15
Eddy 2,448 2,870 422 17
Otero 3,276 3,505 229 7
Taos 3,295 3,472 177 5
Grant 1,507 1,637 130 9
Valencia 3,334 3,442 108 3
Luna 987 1,057 70 7
Torrance 775 832 57 7
Guadalupe 148 187 39 26
Sierra 733 771 38 5
Chaves 3,107 3,132 25 1
Los Alamos 1,051 1,067 16 2
Colfax 835 842 7 1
Curry 1,944 1,947 3 0
Union 282 281 -1 0
Harding 51 49 -2 -4
De Baca 121 117 -4 -3
Catron 380 361 -19 -5
Quay 404 383 -21 -5
Lincoln 2,011 1,979 -32 -2
Hidalgo 232 198 -34 -15
Cibola 1,110 1,061 -49 -4
Mora 322 261 -61 -19
Roosevelt 873 776 -97 -11
Socorro 826 726 -100 -12
Rio Arriba 1,915 1,785 -130 -7
San Miguel 1,501 1,277 -224 -15
San Juan 5,699 5,094 -605 -11
McKinley 4,194 2,991 -1,203 -29
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Which counties contribute the most to the gig economy in New Mexico?

The top 5 counties have 68.09% of the entire 129,145 gig workforce

Looking at the county distribution for the gig economy workers across New Mexico, the top 5 counties have 68.09% of the entire 129,145 gig workforce.

On the other hand the lowest contributing locations contribute approximately 0.63% of the state level gig workforce with 812 gig workers in total among them.


As expected, the top counties with the most number of gig workers are also the counties with the highest growth percentage of gig workers over the last decade. The best growth achieved is by Bernalillo county, where the number of gig workers increased 11% from being 39,101 in 2016 to 43,264 in 2019 ( the latest reference year for NES as per the release on Jun 30 2022).


Growth in gig economy across all of the counties in New Mexico over the last decade

Who does gig work and what are the demographic profile of gig economy workers in New Mexico?

Across New Mexico, the number of male workers in gig economy stood at 64,500 compared to 56,000 female workers

Across New Mexico, the gig work runs through every demographic profile criteria. As some of the the gigs such as delivering packages, food, driving passengers have low entry barriers work has a low barrier to start with, a lot of younger and population that is not economically established tend to take up these gigs more than the rest of population.

To get more details, we analyzed the most current Nonemployer Statistics by Demographics. We found that across New Mexico, the number of male workers in gig economy stood at 64,500 compared to 56,000 female workers.


Demographic breakdown of gig economy workers, by gender, in New Mexico

The distribution on the basis of ethnicity was stark and the number of non hispanics in the gig workforce stood at 79,000 compared to 44,000 workers with ethnicity as hispanic.


Demographic breakdown of gig economy workers, by ethnicity, in New Mexico

On the basis of race the number of gig workers from the white population was found to be 114,000 compared to the 2,600 from black and 4,200 asian population.


Demographic breakdown of gig economy workers, by race, in New Mexico


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Neilsberg Research
Neilsberg Research team are data scientists with expertise in processing, analysis and visualization of big data helping small businesses make right decisions.

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