The State of Gig Economy in Missouri. Statistics and Trends [2022]

The sales and receipts from the gig work in Missouri have increased over 30% in the last decade. Read along to get more insights on the trends for the rise of the freelance, independent and gig work in Missouri.
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Updated Dec 8, 2022

The rise of the industrial economy in the 70s had the working population in Missouri strive to get a full time job with an employer and show up for work. It has been the norm for decades, but if we study the shift in employment statistics closely, there is a big revolution in the making.

The working population in Missouri is currently witnessing a post-industrial shift into a self dependent economy. Gen Z doesn’t want to fit in the industrial complex and look for flexibility and satisfaction in their job. 

How big is the gig economy workforce in Missouri?

27% of the small business workforce in Missouri work as independent workers.

Comparative analysis of gig economy and employment datasets for small businesses suggest a dramatic shift in how working population in Missouri work: 27% of the small business workforce work as independent workers. In Missouri there are 429,225 self employed gig workers ( freelancers and contractors ) compared to 1,153,956 salaried employees in small business payroll ( firms with less than 500 employees).

The gig economy workforce of self employed independent contractors, freelancers, also identified as non employer firms are becoming an important factor in Missouri. As per the current 2019 NES ( released on June 30, 2022) there are 429,225 gig businesses in Missouri, up from 390,169 in 2010. 

Year No. of gig workers Receipts ($billion)
2010 390,169 15
2011 395,523 16
2012 394,685 16
2013 393,292 17
2014 397,713 17
2015 402,091 18
2016 409,303 18
2017 418,097 19
2018 426,915 19
2019 429,225 20
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This increase in the gig worker population can be safely related to increase in employment opportunities created by the rise of online platforms such as Uber, Lyft, Airbnb, TaskRabbit.

Which industries contribute the most to the gig economy in Missouri?

The sector " Construction " contributed the most whereas the lowest contribution came from Utilities sector.

We aim to look at the distribution of gig economy workforce across broad 17 industry levels as defined under NAICS. As per the current 2019 NES ( released on June 30, 2022), there are 2 sectors with more than 50,000 gig workers. The sector " Construction " contributed the most with the number of gig workers as 52,763. The lowest contributor to the gig economy was the Utilities sector with just 184 gig workers across Missouri. The number of gig "businesses" according to the respective industry sectors is exhibited in the table below.


Industry Gig workers in 2010 Gig workers in 2019 Growth Growth (%)
Transportation and Warehousing 19,053 36,446 17,393 91
Real Estate and Rental and Leasing 42,011 50,240 8,229 20
Administrative and Support and Waste Management and Remediation Services 32,596 40,685 8,089 25
Professional, Scientific, and Technical Services 43,766 49,828 6,062 14
Arts, Entertainment, and Recreation 18,169 23,684 5,515 30
Educational Services 8,772 13,594 4,822 55
Retail Trade 36,605 40,238 3,633 10
Accommodation and Food Services 5,032 6,846 1,814 36
Manufacturing 5,783 5,980 197 3
Information 4,581 4,754 173 4
Utilities 236 184 -52 -22
Mining, Quarrying, and Oil and Gas Extraction 425 353 -72 -17
Construction 52,885 52,763 -122 0
Wholesale Trade 6,270 5,891 -379 -6
Finance and Insurance 14,073 13,122 -951 -7
Health Care and Social Assistance 30,314 28,509 -1,805 -6
Other Services (except Public Administration) 64,248 49,977 -14,271 -22
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The next important thing to analyze is change in the gig economy workforce across different industries over the last decade. This analysis will help us determine the true drivers in the rise of gig economy in Missouri. Analysis of the data suggests that the biggest driver in the gig economy across Missouri is the Transportation and Warehousingsector. The number of gig workers increased by 91% from 19,053 in 2010, increasing to 36,446 in the data from the current reference year NES 2019. 

For the same time period, the biggest loss of 14,271 was witnessed in the Other Services (except Public Administration) sector. The overall decline in this sector over the last decade was at 22%, witnessing a decrease to 49,977 ( in 2019 ) from 64,248 ( in 2010).

The change in the number of gig "businesses" according to the respective industry sectors over the data analysis of last 10 reference years in NES is exhibited in the table below.

Exhibit 1


County Gig workers in 2012 Gig workers in 2019 Growth Growth (%)
St. Louis 72,978 79,507 6,529 9
Jackson 42,465 48,980 6,515 15
St. Charles 23,273 27,862 4,589 20
Clay 14,161 17,106 2,945 21
Platte 6,601 8,274 1,673 25
Greene 20,256 21,851 1,595 8
Boone 10,886 12,300 1,414 13
Jefferson 12,630 13,722 1,092 9
Cass 6,603 7,543 940 14
St. Louis city 21,143 22,012 869 4
Christian 6,627 7,443 816 12
Jasper 6,426 6,918 492 8
Lincoln 3,239 3,717 478 15
Cape Girardeau 5,107 5,535 428 8
Webster 2,781 3,197 416 15
Taney 4,359 4,727 368 8
Warren 1,952 2,306 354 18
Camden 3,740 4,038 298 8
Pettis 2,501 2,788 287 11
Wright 1,273 1,537 264 21
Johnson 2,860 3,103 243 8
St. Francois 3,068 3,300 232 8
McDonald 1,262 1,459 197 16
Cole 4,754 4,934 180 4
Pulaski 1,932 2,098 166 9
Franklin 6,760 6,921 161 2
Callaway 2,322 2,474 152 7
Moniteau 942 1,090 148 16
Ste. Genevieve 1,041 1,189 148 14
Butler 2,475 2,600 125 5
Cedar 1,084 1,205 121 11
Stone 2,781 2,902 121 4
Douglas 1,031 1,147 116 11
Adair 1,494 1,605 111 7
Miller 1,644 1,754 110 7
Barry 2,241 2,345 104 5
Dallas 1,345 1,440 95 7
Laclede 2,548 2,641 93 4
St. Clair 701 790 89 13
Howell 2,977 3,062 85 3
Stoddard 1,901 1,974 73 4
Morgan 1,626 1,695 69 4
Lewis 603 670 67 11
Reynolds 444 507 63 14
Clinton 1,360 1,418 58 4
Andrew 1,217 1,274 57 5
Livingston 952 1,007 55 6
Osage 940 994 54 6
Phelps 2,552 2,603 51 2
Ray 1,315 1,361 46 3
Ralls 680 724 44 6
Gentry 512 552 40 8
Polk 2,405 2,443 38 2
Bollinger 742 778 36 5
Knox 355 390 35 10
Gasconade 1,206 1,239 33 3
Chariton 607 637 30 5
Cooper 1,095 1,119 24 2
Benton 1,423 1,446 23 2
Hickory 709 731 22 3
Scott 2,152 2,174 22 1
Maries 555 576 21 4
Putnam 390 409 19 5
Schuyler 334 353 19 6
Bates 1,135 1,150 15 1
Carter 537 551 14 3
Madison 731 745 14 2
Washington 1,035 1,049 14 1
Daviess 754 765 11 1
Saline 1,207 1,217 10 1
Perry 1,223 1,231 8 1
Ozark 768 773 5 1
Grundy 685 688 3 0
Howard 689 692 3 0
Pike 1,127 1,130 3 0
Mercer 253 254 1 0
Dade 512 511 -1 0
Lawrence 2,668 2,662 -6 0
Clark 441 432 -9 -2
Henry 1,460 1,448 -12 -1
Dent 941 928 -13 -1
Scotland 518 505 -13 -3
Pemiscot 795 778 -17 -2
Carroll 639 620 -19 -3
Holt 424 402 -22 -5
Vernon 1,367 1,345 -22 -2
Worth 209 186 -23 -11
Buchanan 4,230 4,206 -24 -1
Iron 509 485 -24 -5
Lafayette 2,126 2,102 -24 -1
Caldwell 640 613 -27 -4
Shannon 814 786 -28 -3
Marion 1,707 1,677 -30 -2
Atchison 441 407 -34 -8
Audrain 1,393 1,359 -34 -2
Sullivan 410 374 -36 -9
Barton 933 895 -38 -4
Monroe 595 557 -38 -6
DeKalb 657 617 -40 -6
Macon 1,133 1,093 -40 -4
Mississippi 597 557 -40 -7
Crawford 1,569 1,526 -43 -3
Montgomery 849 800 -49 -6
Harrison 694 643 -51 -7
Nodaway 1,436 1,384 -52 -4
Shelby 479 426 -53 -11
Randolph 1,332 1,278 -54 -4
New Madrid 820 759 -61 -7
Wayne 698 635 -63 -9
Oregon 764 700 -64 -8
Ripley 895 819 -76 -8
Texas 1,736 1,648 -88 -5
Linn 966 877 -89 -9
Newton 3,927 3,778 -149 -4
Dunklin 1,879 1,666 -213 -11
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Which counties contribute the most to the gig economy in Missouri?

The top 5 counties have 46.64% of the entire 429,225 gig workforce

Looking at the county distribution for the gig economy workers across Missouri, the top 5 counties have 46.64% of the entire 429,225 gig workforce.

On the other hand the lowest contributing locations contribute approximately 0.36% of the state level gig workforce with 1,557 gig workers in total among them.


As expected, the top counties with the most number of gig workers are also the counties with the highest growth percentage of gig workers over the last decade. The best growth achieved is by St. Louis county, where the number of gig workers increased 9% from being 72,978 in 2016 to 79,507 in 2019 ( the latest reference year for NES as per the release on Jun 30 2022).


Growth in gig economy across all of the counties in Missouri over the last decade

Who does gig work and what are the demographic profile of gig economy workers in Missouri?

Across Missouri, the number of male workers in gig economy stood at 235,000 compared to 171,000 female workers

Across Missouri, the gig work runs through every demographic profile criteria. As some of the the gigs such as delivering packages, food, driving passengers have low entry barriers work has a low barrier to start with, a lot of younger and population that is not economically established tend to take up these gigs more than the rest of population.

To get more details, we analyzed the most current Nonemployer Statistics by Demographics. We found that across Missouri, the number of male workers in gig economy stood at 235,000 compared to 171,000 female workers.


Demographic breakdown of gig economy workers, by gender, in Missouri

The distribution on the basis of ethnicity was stark and the number of non hispanics in the gig workforce stood at 407,000 compared to 11,000 workers with ethnicity as hispanic.


Demographic breakdown of gig economy workers, by ethnicity, in Missouri

On the basis of race the number of gig workers from the white population was found to be 370,000 compared to the 36,000 from black and 11,500 asian population.


Demographic breakdown of gig economy workers, by race, in Missouri


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Neilsberg Research
Neilsberg Research team are data scientists with expertise in processing, analysis and visualization of big data helping small businesses make right decisions.

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