The State of Gig Economy in Idaho. Statistics and Trends [2022]

The sales and receipts from the gig work in Idaho have increased over 58% in the last decade. Read along to get more insights on the trends for the rise of the freelance, independent and gig work in Idaho.
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Updated Dec 7, 2022

The rise of the industrial economy in the 70s had the working population in Idaho strive to get a full time job with an employer and show up for work. It has been the norm for decades, but if we study the shift in employment statistics closely, there is a big revolution in the making.

The working population in Idaho is currently witnessing a post-industrial shift into a self dependent economy. Gen Z doesn’t want to fit in the industrial complex and look for flexibility and satisfaction in their job. 

How big is the gig economy workforce in Idaho?

29% of the small business workforce in Idaho work as independent workers.

Comparative analysis of gig economy and employment datasets for small businesses suggest a dramatic shift in how working population in Idaho work: 29% of the small business workforce work as independent workers. In Idaho there are 142,798 self employed gig workers ( freelancers and contractors ) compared to 347,193 salaried employees in small business payroll ( firms with less than 500 employees).

The gig economy workforce of self employed independent contractors, freelancers, also identified as non employer firms are becoming an important factor in Idaho. As per the current 2019 NES ( released on June 30, 2022) there are 142,798 gig businesses in Idaho, up from 112,316 in 2010. 

Exhibit 1


Year No. of gig workers Receipts ($billion)
2010 112,316 4
2011 113,472 4
2012 114,707 5
2013 115,043 5
2014 118,885 5
2015 122,221 5
2016 125,836 6
2017 130,699 6
2018 135,986 6
2019 142,798 7
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This increase in the gig worker population can be safely related to increase in employment opportunities created by the rise of online platforms such as Uber, Lyft, Airbnb, TaskRabbit.

Which industries contribute the most to the gig economy in Idaho?

The sector " Professional, Scientific, and Technical Services " contributed the most whereas the lowest contribution came from Utilities sector.

We aim to look at the distribution of gig economy workforce across broad 17 industry levels as defined under NAICS. As per the current 2019 NES ( released on June 30, 2022), there are 7 sectors with more than 10,000 gig workers. The sector " Professional, Scientific, and Technical Services " contributed the most with the number of gig workers as 19,404. The lowest contributor to the gig economy was the Utilities sector with just 123 gig workers across Idaho. The number of gig "businesses" according to the respective industry sectors is exhibited in the table below.


Industry Gig workers in 2010 Gig workers in 2019 Growth Growth (%)
Professional, Scientific, and Technical Services 13,840 19,404 5,564 40
Transportation and Warehousing 4,305 8,875 4,570 106
Real Estate and Rental and Leasing 14,658 19,080 4,422 30
Administrative and Support and Waste Management and Remediation Services 7,364 10,943 3,579 49
Retail Trade 11,600 14,854 3,254 28
Educational Services 2,612 5,340 2,728 104
Arts, Entertainment, and Recreation 4,695 7,345 2,650 56
Construction 14,019 16,557 2,538 18
Accommodation and Food Services 1,474 2,233 759 51
Manufacturing 2,494 2,972 478 19
Health Care and Social Assistance 9,243 9,701 458 5
Information 1,374 1,717 343 25
Wholesale Trade 1,748 1,941 193 11
Finance and Insurance 3,710 3,857 147 4
Mining, Quarrying, and Oil and Gas Extraction 166 174 8 5
Utilities 147 123 -24 -16
Other Services (except Public Administration) 16,373 14,745 -1,628 -10
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The next important thing to analyze is change in the gig economy workforce across different industries over the last decade. This analysis will help us determine the true drivers in the rise of gig economy in Idaho. Analysis of the data suggests that the biggest driver in the gig economy across Idaho is the Professional, Scientific, and Technical Servicessector. The number of gig workers increased by 40% from 13,840 in 2010, increasing to 19,404 in the data from the current reference year NES 2019. 

For the same time period, the biggest loss of 1,628 was witnessed in the Other Services (except Public Administration) sector. The overall decline in this sector over the last decade was at 10%, witnessing a decrease to 14,745 ( in 2019 ) from 16,373 ( in 2010).

The change in the number of gig "businesses" according to the respective industry sectors over the data analysis of last 10 reference years in NES is exhibited in the table below.


County Gig workers in 2012 Gig workers in 2019 Growth Growth (%)
Ada 32,743 43,771 11,028 34
Canyon 11,486 15,307 3,821 33
Kootenai 10,901 14,546 3,645 33
Bonneville 7,795 9,324 1,529 20
Twin Falls 5,103 6,206 1,103 22
Madison 2,352 3,220 868 37
Bonner 3,750 4,498 748 20
Jefferson 2,042 2,598 556 27
Bannock 5,084 5,619 535 11
Teton 1,283 1,754 471 37
Blaine 3,374 3,817 443 13
Latah 2,441 2,799 358 15
Bingham 2,742 3,019 277 10
Valley 1,189 1,437 248 21
Boundary 871 1,081 210 24
Boise 554 760 206 37
Payette 1,384 1,589 205 15
Franklin 963 1,160 197 20
Gem 1,198 1,395 197 16
Cassia 1,454 1,634 180 12
Fremont 1,096 1,266 170 16
Elmore 1,242 1,393 151 12
Benewah 531 680 149 28
Owyhee 650 767 117 18
Jerome 1,095 1,200 105 10
Idaho 1,266 1,356 90 7
Bear Lake 396 480 84 21
Gooding 848 929 81 10
Lemhi 724 789 65 9
Oneida 309 364 55 18
Minidoka 1,155 1,208 53 5
Adams 355 407 52 15
Power 362 406 44 12
Shoshone 772 807 35 5
Caribou 475 505 30 6
Butte 184 213 29 16
Custer 444 460 16 4
Nez Perce 2,156 2,166 10 0
Camas 94 102 8 9
Clark 52 59 7 13
Clearwater 520 522 2 0
Lincoln 281 273 -8 -3
Lewis 325 309 -16 -5
Washington 666 603 -63 -9
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Which counties contribute the most to the gig economy in Idaho?

The top 5 counties have 62.43% of the entire 142,798 gig workforce

Looking at the county distribution for the gig economy workers across Idaho, the top 5 counties have 62.43% of the entire 142,798 gig workforce.

On the other hand the lowest contributing locations contribute approximately 0.67% of the state level gig workforce with 956 gig workers in total among them.


As expected, the top counties with the most number of gig workers are also the counties with the highest growth percentage of gig workers over the last decade. The best growth achieved is by Ada county, where the number of gig workers increased 34% from being 32,743 in 2016 to 43,771 in 2019 ( the latest reference year for NES as per the release on Jun 30 2022).


Growth in gig economy across all of the counties in Idaho over the last decade

Who does gig work and what are the demographic profile of gig economy workers in Idaho?

Across Idaho, the number of male workers in gig economy stood at 72,500 compared to 55,500 female workers

Across Idaho, the gig work runs through every demographic profile criteria. As some of the the gigs such as delivering packages, food, driving passengers have low entry barriers work has a low barrier to start with, a lot of younger and population that is not economically established tend to take up these gigs more than the rest of population.

To get more details, we analyzed the most current Nonemployer Statistics by Demographics. We found that across Idaho, the number of male workers in gig economy stood at 72,500 compared to 55,500 female workers.


Demographic breakdown of gig economy workers, by gender, in Idaho

The distribution on the basis of ethnicity was stark and the number of non hispanics in the gig workforce stood at 125,000 compared to 7,900 workers with ethnicity as hispanic.


Demographic breakdown of gig economy workers, by ethnicity, in Idaho

On the basis of race the number of gig workers from the white population was found to be 130,000 compared to the 950 from black and 2,100 asian population.


Demographic breakdown of gig economy workers, by race, in Idaho


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Neilsberg Research
Neilsberg Research team are data scientists with expertise in processing, analysis and visualization of big data helping small businesses make right decisions.

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