The State of Gig Economy in Florida. Statistics and Trends [2022]

The sales and receipts from the gig work in Florida have increased over 68% in the last decade. Read along to get more insights on the trends for the rise of the freelance, independent and gig work in Florida.
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Updated Dec 7, 2022

The rise of the industrial economy in the 70s had the working population in Florida strive to get a full time job with an employer and show up for work. It has been the norm for decades, but if we study the shift in employment statistics closely, there is a big revolution in the making.

The working population in Florida is currently witnessing a post-industrial shift into a self dependent economy. Gen Z doesn’t want to fit in the industrial complex and look for flexibility and satisfaction in their job. 

How big is the gig economy workforce in Florida?

41% of the small business workforce in Florida work as independent workers.

Comparative analysis of gig economy and employment datasets for small businesses suggest a dramatic shift in how working population in Florida work: 41% of the small business workforce work as independent workers. In Florida there are 2,508,552 self employed gig workers ( freelancers and contractors ) compared to 3,590,380 salaried employees in small business payroll ( firms with less than 500 employees).

The gig economy workforce of self employed independent contractors, freelancers, also identified as non employer firms are becoming an important factor in Florida. As per the current 2019 NES ( released on June 30, 2022) there are 2,508,552 gig businesses in Florida, up from 1,686,142 in 2010. 

Year No. of gig workers Receipts ($billion)
2010 1,686,142 68
2011 1,717,627 71
2012 1,775,605 75
2013 1,838,864 78
2014 1,948,357 85
2015 2,040,339 89
2016 2,053,914 85
2017 2,245,127 98
2018 2,388,050 106
2019 2,508,552 114
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This increase in the gig worker population can be safely related to increase in employment opportunities created by the rise of online platforms such as Uber, Lyft, Airbnb, TaskRabbit.

Which industries contribute the most to the gig economy in Florida?

The sector " Administrative and Support and Waste Management and Remediation Services " contributed the most whereas the lowest contribution came from Mining, Quarrying, and Oil and Gas Extraction sector.

We aim to look at the distribution of gig economy workforce across broad 17 industry levels as defined under NAICS. As per the current 2019 NES ( released on June 30, 2022), there are 6 sectors with more than 250,000 gig workers. The sector " Administrative and Support and Waste Management and Remediation Services " contributed the most with the number of gig workers as 313,229. The lowest contributor to the gig economy was the Mining, Quarrying, and Oil and Gas Extraction sector with just 957 gig workers across Florida. The number of gig "businesses" according to the respective industry sectors is exhibited in the table below.

Exhibit 1


Industry Gig workers in 2010 Gig workers in 2019 Growth Growth (%)
Transportation and Warehousing 86,888 284,756 197,868 228
Administrative and Support and Waste Management and Remediation Services 200,070 313,229 113,159 57
Real Estate and Rental and Leasing 188,813 301,944 113,131 60
Professional, Scientific, and Technical Services 205,807 303,927 98,120 48
Construction 157,175 244,676 87,501 56
Health Care and Social Assistance 144,593 206,290 61,697 43
Retail Trade 122,263 167,087 44,824 37
Arts, Entertainment, and Recreation 70,011 103,187 33,176 47
Educational Services 35,790 61,748 25,958 73
Accommodation and Food Services 27,310 46,589 19,279 71
Finance and Insurance 58,452 75,914 17,462 30
Manufacturing 19,136 26,252 7,116 37
Wholesale Trade 35,236 41,670 6,434 18
Information 20,964 27,119 6,155 29
Mining, Quarrying, and Oil and Gas Extraction 1,034 957 -77 -7
Utilities 1,473 1,010 -463 -31
Other Services (except Public Administration) 297,481 287,381 -10,100 -3
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The next important thing to analyze is change in the gig economy workforce across different industries over the last decade. This analysis will help us determine the true drivers in the rise of gig economy in Florida. Analysis of the data suggests that the biggest driver in the gig economy across Florida is the Transportation and Warehousingsector. The number of gig workers increased by 228% from 86,888 in 2010, increasing to 284,756 in the data from the current reference year NES 2019. 

For the same time period, the biggest loss of 10,100 was witnessed in the Other Services (except Public Administration) sector. The overall decline in this sector over the last decade was at 3%, witnessing a decrease to 287,381 ( in 2019 ) from 297,481 ( in 2010).

The change in the number of gig "businesses" according to the respective industry sectors over the data analysis of last 10 reference years in NES is exhibited in the table below.


County Gig workers in 2012 Gig workers in 2019 Growth Growth (%)
Miami-Dade 385,593 576,770 191,177 50
Broward 215,377 308,930 93,553 43
Palm Beach 145,767 205,030 59,263 41
Orange 106,513 164,747 58,234 55
Hillsborough 101,513 148,720 47,207 47
Lee 55,803 79,000 23,197 42
Pinellas 75,237 95,475 20,238 27
Duval 61,186 81,314 20,128 33
Osceola 24,984 44,815 19,831 79
Polk 37,809 54,665 16,856 45
Pasco 30,452 45,519 15,067 49
Collier 33,409 46,683 13,274 40
Manatee 25,523 37,089 11,566 45
Sarasota 37,251 48,314 11,063 30
St. Lucie 21,180 31,365 10,185 48
Brevard 38,177 48,279 10,102 26
Seminole 37,789 47,771 9,982 26
Volusia 37,621 47,548 9,927 26
St. Johns 17,061 26,484 9,423 55
Lake 21,625 30,282 8,657 40
Marion 22,471 28,673 6,202 28
Alachua 15,970 20,648 4,678 29
Escambia 19,189 23,860 4,671 24
Okaloosa 13,891 18,215 4,324 31
Leon 18,931 23,134 4,203 22
Charlotte 11,622 15,697 4,075 35
Clay 11,415 15,433 4,018 35
Hernando 10,420 14,049 3,629 35
Walton 6,291 9,774 3,483 55
Indian River 12,233 15,714 3,481 28
Santa Rosa 10,229 13,689 3,460 34
Martin 14,291 17,542 3,251 23
Bay 12,311 15,550 3,239 26
Flagler 7,768 10,933 3,165 41
Sumter 5,202 8,147 2,945 57
Monroe 11,410 13,956 2,546 22
Nassau 5,363 7,391 2,028 38
Citrus 8,796 10,763 1,967 22
Columbia 3,558 4,422 864 24
Hendry 2,577 3,339 762 30
Highlands 5,902 6,638 736 12
Putnam 3,796 4,532 736 19
Levy 2,589 3,171 582 22
Suwannee 2,302 2,875 573 25
Gadsden 2,724 3,271 547 20
Washington 1,381 1,765 384 28
Okeechobee 2,125 2,471 346 16
Wakulla 2,036 2,366 330 16
Baker 1,175 1,479 304 26
DeSoto 1,578 1,870 292 19
Gilchrist 849 1,107 258 30
Holmes 1,021 1,259 238 23
Hardee 1,264 1,497 233 18
Jackson 2,642 2,864 222 8
Gulf 1,047 1,247 200 19
Hamilton 527 694 167 32
Madison 940 1,094 154 16
Jefferson 1,028 1,162 134 13
Union 540 662 122 23
Bradford 1,229 1,345 116 9
Taylor 976 1,090 114 12
Dixie 798 872 74 9
Glades 513 583 70 14
Lafayette 318 388 70 22
Calhoun 781 806 25 3
Franklin 1,305 1,311 6 0
Liberty 411 404 -7 -2
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Which counties contribute the most to the gig economy in Florida?

The top 5 counties have 55.98% of the entire 2,508,552 gig workforce

Looking at the county distribution for the gig economy workers across Florida, the top 5 counties have 55.98% of the entire 2,508,552 gig workforce.

On the other hand the lowest contributing locations contribute approximately 0.11% of the state level gig workforce with 2,731 gig workers in total among them.


As expected, the top counties with the most number of gig workers are also the counties with the highest growth percentage of gig workers over the last decade. The best growth achieved is by Miami-Dade county, where the number of gig workers increased 50% from being 385,593 in 2016 to 576,770 in 2019 ( the latest reference year for NES as per the release on Jun 30 2022).


Growth in gig economy across all of the counties in Florida over the last decade

Who does gig work and what are the demographic profile of gig economy workers in Florida?

Across Florida, the number of male workers in gig economy stood at 1,226,000 compared to 994,000 female workers

Across Florida, the gig work runs through every demographic profile criteria. As some of the the gigs such as delivering packages, food, driving passengers have low entry barriers work has a low barrier to start with, a lot of younger and population that is not economically established tend to take up these gigs more than the rest of population.

To get more details, we analyzed the most current Nonemployer Statistics by Demographics. We found that across Florida, the number of male workers in gig economy stood at 1,226,000 compared to 994,000 female workers.


Demographic breakdown of gig economy workers, by gender, in Florida

The distribution on the basis of ethnicity was stark and the number of non hispanics in the gig workforce stood at 1,487,000 compared to 787,000 workers with ethnicity as hispanic.


Demographic breakdown of gig economy workers, by ethnicity, in Florida

On the basis of race the number of gig workers from the white population was found to be 1,804,000 compared to the 371,000 from black and 95,500 asian population.


Demographic breakdown of gig economy workers, by race, in Florida


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Neilsberg Research
Neilsberg Research team are data scientists with expertise in processing, analysis and visualization of big data helping small businesses make right decisions.

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